E2m Fitness

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A Solid Fitness Boot Camp Business Plan

June 26, 2023

It doesn’t matter if you’re starting a personal training business or a fitness boot camp, you’ll need a solid business plan that includes an effective marketing plan if you want to get on the fast track to success. Learn everything you can about marketing. Find out what works for you and concentrate on putting your plan into place so everybody - you, your staff and your clients, will always know what to expect. Set Goals for Your Business Your business plan must include goals. Where do you want your business to be in 12 months, three years and in 5 years? Only you know how much time and effort you want to dedicate to your business. Many small-business owners end up working seven days a week without a break and that isn’t good. Hence planning well ahead means you can take much needed time off without feeling guilty and you should also be able to take a vacation. How much money do you want to be earning in five years time? If you can set a realistic goal and work towards that financial

The Ideal Fitness Business Model

June 21, 2023

So you want to start your own fitness business. Congratulations on making a wise decision that means you’ll be doing something you love, for as long as you want to do it, with the potential to make a lot of money. Now, where do you begin? Find the Right Property The first thing you’ll probably want to consider is a property. Depending on where you are, you may have already seen a suitable property that’s in good condition and doesn’t need a ton of money spending on it. Hopefully the property will be owned by a decent landlord, with lease terms that won’t keep you awake every night worrying about the air conditioning or the roof caving in. Hire a real estate attorney who can look over the terms of any lease before you sign on the dotted line, after you’ve decided how long a lease you’ll be comfortable with. Working Capital Have you got enough money available to rent a building, refurbish it, buy equipment, and have some left over to hire an assistant? You’re going to be working long ho

How to startup a Fitness Business

June 20, 2023

One of the main reasons why people decide to start their own fitness boot camp business is to make lots of money. It works, but only if it’s done right. The difference between personal training, small group training, and a bootcamp with, say, 30 participants is simply the amount of people who turn up. More people, more money right? Well in theory that’s true, but it’s very difficult to give as much personal attention and guidance to 30 people as you could with one-on-one training. If you ignore the needs and abilities of anyone who attends your classes, you’re going to run into trouble. You’ll spend more time recruiting and dealing with bad publicity than actually training anyone. There are far too many people with the wrong ideas about boot camps anyway. The U.S. Army always comes to mind first, and that’s a scary prospect for an overweight mother of three. The word “small” in small group training may be more attractive, but it still won’t help if your sessions are not planned properl

Is your training confused? Fat Loss or just Fitness?

June 19, 2023

One of the most common things I see in the gym (or outside) is people confusing their training strategies with their training goals. Does your training match your goals? The two most common mismatches I see are people trying to lose fat spending hours on the cardio equipment or running; and people trying to “bulk up” and gain a “cover model” physique trying to lift the heaviest weights possible. For this post I’ll briefly cover the first group – the Fat Loss group. Although cardio was long thought of as the best way to burn fat, with a so called “fat burning zone” and the “just move more” attitude, it’s [not so] recently been proven in study after study that there are far more efficient ways to burn fat. I’m not saying that traditional cardio training isn’t beneficial, but that it’s the long road to take if fat loss is your goal and may never get you looking the way you want to look. Your body will adapt to whatever you put it through - which is why when you start you might only be abl

Some simple tips to help with your healthy eating

June 18, 2023

To start with, note that I didn’t say “Diet”. If there’s an intended end to your Diet (i.e it’s for 30 days, or until you go on holiday etc.), then it’s not healthy eating, it’s a short-term fix and you’ll end up right back where you started or worse (you’ve heard the term yo-yo dieting and are probably familiar with it!). So for healthy eating, you need to form new habits and break old ones, for the long term. Slim, fit and healthy people don’t gorge out because they’re slim, they eat healthy to stay healthy. Yo-yo dieters eat healthy(ish) to lose weight, then eat crap again once they’re slimmer, and gain it all back again. If you want to be healthy, act like a healthy person. Every time you come to make a decision about what to eat ask yourself “Would a healthy person eat this?” If the answer is “no”, don’t eat it! What would they choose…? Same for exercise. Would they skip this workout? Or would they push through and do it anyway? BE that person. Just that one tip alone [Act like th

My 2016 Running and Triathloning Recap

June 17, 2023

Comparing a triathlon to a swim meet is like setting an apple and an orange side by side: both are sweet, but you probably favor one over the other. (I’ll go for the apple every time.) I had a blast this year diversifying my race portfolio—triathlons, relay races, and swim meets—and while each event posed a unique set of challenges, I found joy through competing in everything. Even with the apple and the orange comparison, one race experience was the sweetest: the Seneca7. The present collided with the past when my NYC runner friends traveled to my college stomping grounds for a 77.7-mile relay around Seneca Lake, and we had the best time. The race itself was extremely well organized, the volunteers were friendly; race directors Jeff and Jackie and their entire team simply produce top-notch events. It should come as no surprise that we’re going back to Geneva in 2017. Best swim Because I avoided the pool after the 2015 season, swimming and I got off to a slow start in 2016; it took a

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